Mar26 Summary (C9 Direct and Indirect Communication Strategies)

Chapter9 Summary

Direct and indirect strategies allow us to communicate clearly and efficiently, with greater attention paid to the purpose of the message. The direct communication strategy allows you to deliver an important point quickly, usually in the beginning of a message. The indirect communication strategy delays an important point until you have had a chance to provide an explanation. We need both of these strategies because the audience is the communicator’s first consideration.

Communication does not just happen. It must be organized, developed, and built. The first step in the process is to define a communications strategy.

A good communications strategy allows you to exercise better control over your work and to frame the issues in a perspective other than research. A communications strategy removes doubt, emphasizes planning, and involves all the project participants in raising the visibility of the research.

Defining the communications strategy is a task that is best carried out as a group. In addition to pooling expertise, a group approach has the even more important advantage of building on interactions between the participants.
There are different types of direct messages they are; request for information, claims and adjustments, directive and policy statement, good news, good will etc. And the components of direct messages are; main idea, justification, explanation, details and courtesy close. There are also different types of indirect messages they are; refusals/ denials, collections, social refusals .And the goal of indirect persuasive message are; to generate attention, to arouse interest, to arouse desire, to reduce resistance and to push for action.