Tuesday, January 27, 2009
Jan29 Summary(C3 Creating Effective Messages)
Chapter 3 provides a framework for how to plan and design messages strategically to increase your chances of achieving high fidelity and reaching your goals.
Goal intentions cover your wants or needs and what you expect from the message receiver. Goal response is feedback from the message receiver. Knowing your audience helps you design messages appropriate to their specific needs and viewpoints. Tell the audience what they may gain from your message.
Message content includes your main idea, theme, argument, message frame, and elements. Your argument is the support or evidence you offer as part of a logical appeal to your audience. Furthermore, select the best channel to carry your message to your audience and resources are what you will need to accomplish your goals. A preferred source has audience credibility, which encompasses competence, expertise or experience, and reliability. Two other important source traits are dynamism and similarity.
Goal intentions cover your wants or needs and what you expect from the message receiver. Goal response is feedback from the message receiver. Knowing your audience helps you design messages appropriate to their specific needs and viewpoints. Tell the audience what they may gain from your message.
Message content includes your main idea, theme, argument, message frame, and elements. Your argument is the support or evidence you offer as part of a logical appeal to your audience. Furthermore, select the best channel to carry your message to your audience and resources are what you will need to accomplish your goals. A preferred source has audience credibility, which encompasses competence, expertise or experience, and reliability. Two other important source traits are dynamism and similarity.
Wednesday, January 21, 2009
Jan22 Summary(C2 How Business Communicates)
This chapter focuses on how and what information flows inside and outside organizations.
Organizational communication involves the exchange of messages to facilitate structure, working relationships, and shared meaning creation among members. Internal communication refers to the exchange of messages inside an organization. These message flows through human, technological, and structural channels. Structural channels relate to levels of authority. Internal message flows are often managed by networks, which are pathways through which information travels between employees. Sometimes, we can also use body language; it is an important part of speaking because it enhances your message and gives you more credibility. It also helps release any nervousness you may feel. Stance, movement, gestures, facial expressions and eye contact help communicate your message and achieve your speech’s purpose. Body language should be smooth, natural and convey the same message that your listeners here.
External communication refers to the exchange of messages between an organization and the environment, including customers, stockholders, the media, and the community. The external communication process consists of message input, throughput, and output. Meanwhile, external information can also help the organization plan, make decision, avoid problems, and satisfy consumer demand.
Organizational communication involves the exchange of messages to facilitate structure, working relationships, and shared meaning creation among members. Internal communication refers to the exchange of messages inside an organization. These message flows through human, technological, and structural channels. Structural channels relate to levels of authority. Internal message flows are often managed by networks, which are pathways through which information travels between employees. Sometimes, we can also use body language; it is an important part of speaking because it enhances your message and gives you more credibility. It also helps release any nervousness you may feel. Stance, movement, gestures, facial expressions and eye contact help communicate your message and achieve your speech’s purpose. Body language should be smooth, natural and convey the same message that your listeners here.
External communication refers to the exchange of messages between an organization and the environment, including customers, stockholders, the media, and the community. The external communication process consists of message input, throughput, and output. Meanwhile, external information can also help the organization plan, make decision, avoid problems, and satisfy consumer demand.
Wednesday, January 14, 2009
Jan15 Summary(C1 The Basics)
From this chapter, I understand what communication is.
Communication is the process of creating shared meaning through the internal and external exchange of messages, TV, Radio, Text messaging, Fax, and email are examples of communication . It is a process that purposefully uses spoken, nonverbal, and visual symbols. Modern communication has many applications in the world of business. We will need to be skilled in intrapersonal, business, interpersonal, small-group, verbal, and public communication. These categories overlap in a variety of ways, such as Intrapersonal or internal communication, Business communication, Verbal communication, etc. Through internal communication, I can develop skills of critical thinking and reasoning.
Communicators need to create effective messages internally before they send them to others. Competent communication designers plan, develop, and design messages thoughtfully in order to inform, increase awareness, and influence receivers. I know that there is an ability to persuade people – getting them to understand, accept and act upon your ideas – is a valuable skill. Your listeners will more likely be persuaded if they perceive you as credible, if you use logic and emotion in your appeal, if you carefully structure your speech and if you appeal to their interests. Avoid using notes because they may cause listeners to doubt your sincerity, knowledge and conviction. To design effective business messages, communication designers use predesigned, integrated, and situational strategies for a variety of communication purposes.
Communication is the process of creating shared meaning through the internal and external exchange of messages, TV, Radio, Text messaging, Fax, and email are examples of communication . It is a process that purposefully uses spoken, nonverbal, and visual symbols. Modern communication has many applications in the world of business. We will need to be skilled in intrapersonal, business, interpersonal, small-group, verbal, and public communication. These categories overlap in a variety of ways, such as Intrapersonal or internal communication, Business communication, Verbal communication, etc. Through internal communication, I can develop skills of critical thinking and reasoning.
Communicators need to create effective messages internally before they send them to others. Competent communication designers plan, develop, and design messages thoughtfully in order to inform, increase awareness, and influence receivers. I know that there is an ability to persuade people – getting them to understand, accept and act upon your ideas – is a valuable skill. Your listeners will more likely be persuaded if they perceive you as credible, if you use logic and emotion in your appeal, if you carefully structure your speech and if you appeal to their interests. Avoid using notes because they may cause listeners to doubt your sincerity, knowledge and conviction. To design effective business messages, communication designers use predesigned, integrated, and situational strategies for a variety of communication purposes.
Subscribe to:
Posts (Atom)