Jan22 Summary(C2 How Business Communicates)

This chapter focuses on how and what information flows inside and outside organizations.

Organizational communication involves the exchange of messages to facilitate structure, working relationships, and shared meaning creation among members. Internal communication refers to the exchange of messages inside an organization. These message flows through human, technological, and structural channels. Structural channels relate to levels of authority. Internal message flows are often managed by networks, which are pathways through which information travels between employees. Sometimes, we can also use body language; it is an important part of speaking because it enhances your message and gives you more credibility. It also helps release any nervousness you may feel. Stance, movement, gestures, facial expressions and eye contact help communicate your message and achieve your speech’s purpose. Body language should be smooth, natural and convey the same message that your listeners here.

External communication refers to the exchange of messages between an organization and the environment, including customers, stockholders, the media, and the community. The external communication process consists of message input, throughput, and output. Meanwhile, external information can also help the organization plan, make decision, avoid problems, and satisfy consumer demand.